Amit Shreya is the visionary CEO of Sanshara, a leading company specializing in high-quality cricket gear and accessories. With a deep passion for the sport and an understanding of the needs of cricket enthusiasts, Amit has successfully built Sanshara into a trusted brand for players and fans alike. In this interview, Amit shares his thoughts on the potential of Growther to revolutionize affiliate marketing for companies like his, helping them reach more customers, streamline affiliate partnerships, and maximize growth in a competitive industry.
Interviewer: Thank you for being here today, Amit. Can you start by telling us a bit about Sanshara and your role as CEO?
Amit Shreya: Of course, it’s a pleasure to be here. I’m the CEO of Sanshara, a company dedicated to providing high-quality cricket gear and accessories for players and fans alike. My role involves overseeing our strategic direction, ensuring product quality, and driving growth to make Sanshara a trusted brand in the cricket world.
Interviewer: What challenges do you currently face in managing your affiliate marketing efforts?
Amit Shreya: One of our biggest challenges is finding affiliates who truly understand our niche and can effectively promote cricket products to the right audience. It’s time-consuming to filter through potential partners and find affiliates with a genuine passion for cricket and a relevant audience. Additionally, we struggle with tracking their performance in real time, and we often rely on manual processes for commission payments, which can lead to delays and occasional errors. This affects the trust we want to build with our affiliates.
Interviewer: Growther is designed to address these challenges. How do you think a platform like Growther could benefit Sanshara?
Amit Shreya: I think Growther could make a huge difference for us. The idea of having advanced filters to search for affiliates by niche, audience size, and even location would allow us to connect with partners who are truly aligned with our brand and target market. The real-time tracking tools are also incredibly valuable—they would let us see how each affiliate is performing and make quick adjustments to maximize our campaign results.
And, of course, the automated commission payment system is a game changer. Having a reliable and timely payout process would build stronger relationships with our affiliates and reduce the administrative burden on our team, allowing us to focus on growth.
Interviewer: How do you see Growther’s privacy-first, cookie-less tracking and fraud prevention impacting your business?
Amit Shreya: Privacy compliance is a big concern these days, and the fact that Growther uses server-to-server, cookie-less tracking is very reassuring. It would allow us to track affiliate activity accurately without worrying about privacy regulations. The fraud prevention system is another key benefit—knowing that the platform uses AI to detect and block fraudulent clicks or conversions gives us peace of mind that our marketing budget is being spent wisely.
Interviewer: What would you say to other business leaders in the e-commerce industry who might be considering Growther when it launches?
Amit Shreya: I’d say it’s definitely worth exploring. Growther’s combination of targeted affiliate search, real-time analytics, secure tracking, and automated payments could simplify affiliate management significantly. For any business looking to grow its reach, especially in a niche market like ours, Growther seems like a powerful tool that can make affiliate marketing more efficient and profitable.
Interviewer: Thank you for sharing your insights, Amit. Any final thoughts?
Amit Shreya: Just that I’m excited to see how Growther develops. The platform has the potential to fill a real gap in the affiliate marketing space, especially for companies like ours that need a reliable, user-friendly, and privacy-compliant solution to connect with the right affiliates and drive growth.